5 Product Display Ideas that Rock Sales
Product display is one of the keys to a successful selling. The way products are presented inside your store greatly affects the decision of your customers to buy, or simply leave the area without making any purchase.
These tips I am going to introduce you today are hoped to give your sales a kick when you are going to apply them. These tips may be not new for veterans in retailing, but these are very helpful for the new generation of retailers and other individual who are just entering the portal of the Retail Industry.
Here are the five product display ideas that rock sales.
1. Use the Suggestive Technique.
Show the items in use. Make a hamper or group items as one set, like displaying together the chopping board, knives and other cookware. This is the micro version of the popular cross merchandising, which is sometimes called add-on sales or incremental purchase.
2. Use Rack or Bin to Suggest Quality and Price.
Normally, customers expect that items in the offer bin have lower prices than those in shelves and showcases. Please take note that it doesn’t mean that when you use the dump bin, you would simply dump, literally, the items into it; consider arranging the products nicely. Fold the garment properly and maintain the tidiness of the your product display.
Try to put the items which are not so attractive in nature in a classy rack to enhance its visual impact and added value.
3. Maximize the Potential of the Feature Areas
The feature areas in your stores are where the best place to put you most profitable products. Here are the different feature areas in your store:
- Endcap. It is the hub at the end of an aisle or gondola especially in grocery stores.
- Promotional Area. It is the location where promotions are done and promotional items are placed. Some bigger promotions are often located at the atrium of bigger stores.
- Free Standing Fixtures. It is movable type of fixture which allow you place in a highly traffic area in your store. These are sometimes placed near the entrance of the store to give the featured product a higher visibility and buying potential.
- Store Window. It is where a beautiful window display seen.
- Point of Sale (POS) Display. It is found just before the checkout counter. This is sometime referred as Point of Purchase (POP); some custom POS displays are also found around the store.
The above mentioned areas in your store are also called hot spots. The third level, which is straight to eye level, of the shelves and cashier’s point are the good areas to place the items that are usually forgotten, add-ons, less necessary and unbranded products – obviously you don’t need to put rice and sugar in these areas.
4. Vary the Position, Arrangement and Style.
Once a month if can’t manage to do it twice a month, you need to give your product display a new look. Variation also helps avoid boredom to your regular customers. Make use of merchandise display techniques depending upon which one works best for the type of your products.
Use the shelving, hanging, pegging, folding, stacking and dumping merchandise display techniques.
5. Add Information on Product Display
Place an informative signage beside or near your items especially when your items have unique specification, unique quality or patented because more shoppers nowadays are wise buyers, and are after of the product quality. This will also help to lessen the repetitive tasks of sales staffs on giving the same answer to the same question of different customers.
If you more product display ideas to add on these five on the list, feel free to share them as comment.
Thank you for reading. Godspeed!