The Proper Ways of Displaying Signage and Ticketing
Imagine this: You areshopping in a store during peak hours where everyone is busy, including the sales staffs, and no one can assist you to answer some of your basic questions like how much is the price, what are other available color of the T-shirp, etc.. What do you usually do?
Most probably, you will look for a signage or tags as I, myself, do it often.
Price signage and ticketing, a process of making price tags and putting them into the merchandise, are another ways of helping customers by answering their questions through visuals, and also a way of capturing peoples’ attention to notice your products, but they may be destructive if not properly displayed or use.
Here are some ways to display your signage.
Do not hide your price tag.
If not the first, price is the second consideration of most customers after good quality. So make it easy for the customers to know the price even without the assistance of the sales staff by putting the price tag at highly visible and expected spot.
Stick the price stickers at the upper right side of the packaging of the items because eyes are naturally drawn in this area.
For apparel, stick the price at the inner back of the neck line or collar, at the back portion of the waist line of pants, or at the brand or manufacturer’s tag attached on the item.
Be consistent with the location of the tags.
Avoid covering the important text and icons.
Be careful that important text and icons which emphasizes the features of the products on the packaging should not be covered with your price stickers, and make sure that the price stickers are properly stuck and not slanted.
If you are doing a pricing gun, don’t forget to double check the price indicated on the tag compared to the price recorded in the computer.
Price tags should be readable.
Don’t make an insufficient ink as an excuse.
Remember the rule for text readability for visual merchandising materials: one-fourth (¼) inch high in every eight (8) feet target distance of your material from the reader.
Make sure that the price is properly printed or written.
Use hanging price cards for special offers.
Posters and other professionally made signage are have greater impact and sell better than handwritten signage.
Use the larger font sizes.
Larger font size is advisable for signage that is intended to be placed inside a showcase.
Make sure that the signage inside the showcases and on shelves is readable from at least 1.5 meters away, and the description of the product should be 1/3 of total area of the signage while the price should be 2/3 of the total area of the signage.