How To Be a Visual Merchandiser? Here are the Secret Steps!

By on January 26, 2012 — Updated on March 30, 2013

You are on the your first step of choosing the right profession for you, a professional who want to have career change or a visual merchandiser who want to strengthen his or her personal brand. Don’t you? If you are one of those kind of person I mentioned, I am sure that these five points on how to be a visual merchandiser would help you.

Understand the Role of a Visual Merchandiser

“What do visual merchandisers do?” is the first question you should ask.
These will help avoid from being shocked when your manager will ask you to carry and climb a ladder and other things that may surprise you.

Understanding the role of a visual merchandiser will let you decide whether you really want to become a visual merchandiser or you are only day dreaming who needs someone to knock your forehead to wake you up.

Acquire the Fundamental Knowledge

Knowledge is power; I know that you know that. If you think that it is necessary for you to take short course on visual merchandising, attend a seminar or go back to school to acquire the necessary knowledge then do not hesitate to do it.

Like every other professions on their respective fields, there are technical terms and basic principles every visual merchandiser  needed to know to become effective in visual merchandising – the ultimate goal of The Creativity Window. You can get started on our step-by-step tutorials on Visual Merchandising and Window Display.

Acquire or Enhance the Related Skills

If knowledge your power, skills is your armor. In able for to carry through you work as visual merchandiser, you need to acquire the related visual merchandising skills.

However, if your experience in your previous jobs has relevance with visual merchandising, you don’t need to acquire the skills but to enhance them.

Never stop discovering learning new things or else, you will find yourself in the middle of a boredom.

Develop Your Visual Merchandising Career Plan

Now that you have decided to take visual merchandising as your career, develop your visual merchandising career plan. This will be your guide, your road map to be a real visual merchandiser. You can fine guides and formats online. (I will be writing about VM career plan soon.)

Get a Visual Merchandising Job

Your quest would be meaningless unless you can get a visual merchandising job. Although the terms “visual merchandiser” and “visual merchandising” are known to many retailing companies, there still companies who not familiar of the words.

You can find them hiring “display artist” or “graphic designer and display artist” to do the visual merchandising tasks. A modern resume format will surely help you to have a good start.

For further reading, please read these 36 Things a Visual Merchandiser Should Know How To Do.

Good luck!



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3 Comments

  1. metalpig design

    June 17, 2012 at 7:54 pm

    I’m a Graphic designer in profession, however I still think I had difficulty creating a super cool window display… moreover, I need to read tons of books about window display.. 😛

  2. tatess

    June 18, 2012 at 2:09 am

    I have no talent whatsoever in designing or any visual designing, that is probably the reason why i chose a field that doesn’t need designing.
    I invite you to read: No-Nonsense Online Tools for No-Nonsense EntitiesMy Profile

  3. Funny Video Guy

    February 4, 2013 at 7:35 am

    Window displays are hard. I tried to do one once and it was quite difficult. Even after watching countless stupid videos on YouTube I still couldn’t do it. But these are some valuable tips. Thanks.

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