Top 6 Types of Window Display Setting

By on January 28, 2012 – Updated on September 7, 2013

You might have seen different types of window display and even take photos of them but you have not tried classifying them according to their type. Now, you can identify each of them if which type of window display do they belong.

There many types of window display but we just talk about the most commonly used.

1.Realism

It is a type of window that shows things exactly as they appear in life. Dummies and mockups are being used instead of models. This is the most common type of window display and is often used in furniture and home furnishing shops.

window display image
Window Display Image by Panoramas via Flickr

2. Surrealism

Surrealists visual merchandisers generally based their window display on dreams and fantasy. Their material were filled with familiar objects which were decorated to look strange or mysterious. The oddity of this type of window display is being hoped to make people look at display in different way and stir feelings in the back of peoples minds.

surialism type of window display
Window Display Image by Georgie_grrl via Flickr

3. Abstract and Geometric

Abstract and geometric window display has geometrical and unrecognizable materials. In this type on window display, visual merchandiser did not try to show people, animals, or things exactly as they appeared in the real world. Geometrical and abstract mannequins are used in the type of window display.

Abstract and Geometric type of window display
Window Display Image by Dajomel Photography via Flickr

4. Pop Art and Retro

Pop Art and retro type of window display is inspired by comic strips, advertising, popular entertainment, and culturally outdated mode. The theme can be any every day life that is set up in a brash and colorful way or generally implies a vintage of at least 15 or 20 years or even more primitive.

Pop Art and Retro type of window display
Window Display Image by Viridia via Flickr

5. Futuristic

It its a type of window display that denotes or relates to the design, technology and situation that is likely to be seen at some future time. Metalic colors, object found in the outer space and interactive window are usually used here.

futuristic type of window display
Window Display Image by Luis Diego París via Flickr

6. Nativism

This type of window display uses indigenous materials and portrays the ethnic culture. More often, the material for this type of window display is cheaper. Aside from the purpose of capturing the attention of native people of in the community and those those who love indigenous products, this type of window display also aims to contribute on the revival or perpetuation of an indigenous culture.

nativism type of window display
Window Display Image by FASH348 via Flickr

Featured image (topmost): 2011.3698a Harvey Nichols Edinburgh, Christmas 2011 by jddorren08, on Flickr.



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About Jyppe A. Quidores

A graphic designer and visual merchandising specialist. He provides visual communication solutions for retailers.

7 Comments

  1. metalpig design

    June 17, 2012 at 8:38 pm

    After allocating time to read and comment on this blog, my interest in window display is reviving. Moreover, I learnt a lot from your posted articles. ^_^

    btw, just now that I’d known the top 6 Types of Window Display. Thanks for sharing! :)
    I invite you to read: Liquid Flowers High Speed Photography Series by Jack LongMy Profile

  2. tatess

    June 18, 2012 at 2:25 am

    awesome window display. These visual merchandiser are really talented and the best. I remember this post, one blogger copy pasted this on her site.
    I invite you to read: Priscilla Chan’s Wedding GownMy Profile

  3. judi

    June 18, 2012 at 8:17 am

    You always have the most fabulous photos – it really makes the article come alive. Those of use in the “visual” industry, love to see visual images to explain the concepts described.
    I invite you to read: Mannequin Madness wins 2011 Second Act Reinvention Award from Entrepreneur MagazineMy Profile

  4. HEIKUJAM Visual Merchandiser

    June 3, 2013 at 5:14 pm

    i love it and it will be very helpful to the new visual merchandiser, keep it up. thank you so much. Cheers…!!!

  5. David Dorren

    July 21, 2013 at 11:14 am

    Thank you for your interest in my photo of the Harvey Nichols window, Edinburgh (top photo this page). It has however been used without attribution. I would be pleased if you would add the author’s name and link to the photo on Flickr:
    http://www.flickr.com/photos/27751389@N07/6474901757/

    David Dorren

    • Jyppe A. Quidores

      July 21, 2013 at 1:17 pm

      Hello David, your photo is used as featured image that is why I can’t put a credit line just beneath the picture, so I put it at the end of the article (above the related post section) as common exercise. It was there since this post was published.

      Thank you for allowing us to share your photo to inspire other creative people in the field.
      I invite you to read: The VC-square, Tool to Making Effective Visual Aid My Profile

  6. David Dorren

    July 21, 2013 at 6:10 pm

    Thanks very much Jyppe. Sorry, I had not noticed the credit. Again,I appreciate your interest and am happy to have the photo used in this way.

    Regards,
    David

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