8 Categories of Window Display Themes
I admit that even I had fallen into temptation of doing a display without a planned theme when I was running out of ideas and cannot find a new theme for a new display but but I came to realize that theme is one of the important element of window display and choosing a window display theme should be part of a window display plan.
Although sometimes we experience creativity block, it wont change the fact that sky id the limit if we talk about window display themes. Yes, you heard it right, sky is the limit.
Since it it very tedious to list down all the themes that we could ever remember, let us classify them into eight categories.
A season is a division of the year, marked by changes in weather, ecology, and hours of daylight. Is the definition quite complex? Winter, Spring, Summer and Fall are the examples of seasons but as I mentioned on my list of visual merchandising ideas that work, do not limit your theme to these four seasons.
In other tropical countries which only experience two seasons, wet and dry or rainy and sunny, seasons of particular naturally grown fruits and vegetables are more known like mangoes which its season falls on the months of March to June. You can use the different seasons as your window display theme; just remember to use them timely.
Business Anniversary is one of the important event that you need to celebrate in your store and this is also one of the important window display theme that you should never forget. However, there are many stores that do not give importance on the anniversary of their businesses.
You can also add on your list the anniversary of the city where your business is located, the 10th year anniversary of your in-house brand and so on.
3. Science and Technology
Spaceships, outer space, molecules and particles, fossils, social media, Internet, buildings and construction are only few things to mention under the Science and Technology theme category.
Think about what you have studied in your Science and Technology subject during you your basic education and use them as your window display theme. This might sound funny but I can assure you that this will work.
4. Arts and Design.
5. Movies and Literature
How many thousands of movies do you know? How about popular novels, poems and stories? If you cannot think of a new window display theme, try to ask your friends what are latest movies then start choosing from the the list which one you can use for your window display. Think about popular novels and poems written by you favorite authors then use them as you new window display theme.
6. Lifestyle and Celebrities
If you are a regular reader of this blog, you surely have read my re-post about Lady Gaga’s Bodiour. This only one of the example for this category. Urban street, luxurious living, birthday of the queen, the royal wedding are some themes that we can include on this group.