A Good Print Design is Not Done in 30 Minutes, Not Even 1 Hour

By on March 26, 2012 — Updated on February 20, 2016

Is there a time that you are walking along the street and stopped by an attention grabber billboard, a banner or a poster?

In a glance, you may see these kinds of print materials as casual marketing tools but you might not know that they are really meant to capture your attention.

I salute those graphic designers who could finish a good design in one hour or less but in contrary, I haven’t known yet any graphic designer who have done a good and effective design in such short period of time.

I just want to make it clear that I am not talking about templates and stock graphics here. Let us take a look on how print designs are done to capture attention and why some succeed and others fail on their purpose.

The Design Process

When a graphic designer is given a task to create a design say for example a poster, it is not like magic that instantly, an idea will appear in just twinkling of an eye. Ideas are needed to be gathered first from somewhere and something.

They are not easily identified. Ample of time is needed to formulate one to be considered as good. The ideas that are gathered are to be filtered to get what is more appropriate and deemed to be effective when it will be applied into the design. Now, the copyis born.

After the concept has finalized, sketch and first draft will be made to see what would be the possible look of the design. From this point, the graphic designer will search for the elements which are needed in the design like type of fonts, photos, illustration and other visual arts.

If the necessary elements are not available in the designer’s stocks of files, this is the time to purchase or produce his or her own visual art.

READ ALSO: 7 Signs of An Amateur Graphic Designer

The designer will take photos, create illustration and produce necessary materials to make the concept visible through graphic design.

Take note that a design could not be considered as design if gives different messages to different people; it should give similar message to different people.

When the materials are available, it is the time for the graphic designer to start making the design on the computer. The most irritating for graphic designers is when the concept and sketch was approved yet final layout will be discarded.

However, if the design is okay, it will be proofread for some mistakes and will be set for printing if everything is fine.

The External Factors

The speed on making a print design will also depend on the performance of the computer a graphics designer is using. How fast would you expect from a computer system which only has 512Mb RAM and a low-grade graphic card?

The faster a graphic designer’s design tool is, the faster he or she could finish the design but it doesn’t guarantee that he or she could make a good and effective design in 30 minutes.

When a graphic design is working in his or her office, his or her colleague may interfere the design process. Other personal necessities are also not excuse to stop the graphic design on his or her job.

So, do you think all of these can be done on 30 minutes?

This only what I can share for now. Thank you for reading. Godspeed!



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10 Comments

  1. Anonymous

    April 1, 2012 at 8:12 am

    This is really true.

  2. Jyppe A. Quidores

    April 1, 2012 at 9:16 am

    Thanks for leaving acomment.

  3. Sumi Go

    April 3, 2012 at 6:55 pm

    I definitely agree! 🙂 Actually, I still haven't started my new blog theme which I have been planning to make since last month. The most difficult part for me is not the actual execution but the conceptualizing and visualizing part.. 🙁

  4. khutazadesigns

    April 28, 2012 at 5:02 am

    Hi,
    I just wanted to take a minute to tell you that you have a great site! Keep up the good work….

    Graphic Design

  5. metalpig design

    June 20, 2012 at 9:57 am

    You’re absolutely right what you’d written above. Lots of people think that creating a good design is like a ‘snap of a finger’ or #heating the cold siopaw at the microwave.. heheheh

  6. tatess

    June 22, 2012 at 6:08 am

    I can do a print design in less than 10 minutes but it will be the worst you will ever seen.Graphic designer is not an easy job .the more time they spend on planning and designing ,the better the outcome will be.
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  7. carmel

    June 27, 2012 at 10:38 am

    Definitely agree with you on this. The old saying “Haste makes waste” is very much true in the process of creating a good design. It also helps to ask others how they view your work; getting ideas from different perspectives adds value to one’s design.
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  8. RonLeyba

    June 27, 2012 at 5:01 pm

    Good designs requires time. Good design is a product of great planning and brainstorming as well. It takes time for the end result to be awesome.

    • carmel

      June 29, 2012 at 4:40 pm

      I agree on brainstorming, gathering crazy ideas and thinking outside the box. Sometimes the best designs come up differently than what was originally intended or proposed, and this really takes time… no, not 30 minutes, sorry.
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  9. yapee

    September 18, 2012 at 4:05 pm

    100% true! This site is really a good reference for graphic artist/designer…keep it up!

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