Squeezing Creativity with $50.00 Budget for the Small Town Shop Windows
I live in a little city called Willits. The town is populated by 5,000 people and we are on a mission to decorate the shop windows in town.
This town competes with the county seat, Ukiah, 40 minutes away for shoppers. In Ukiah you can find several medium priced department stores and the proverbial WalMart. Here in Willits ( Mendocino County, California, United States) we don’t even have a Dry Cleaner.
The nearest mall is 90 minutes away in Santa Rosa. At one time Willits was a prosperous logging town. Now, the town just survive. I am tired of the way the town looks and merchants seem ready to try new presentations of their image. They are beginning to compete with new presentations of their products. As the town drunk said to me, “You’re gonna decorate the fxxk out of this town.” And in so many words, that is what I am out to do.
For your consideration, please take into account that the budget for the windows is about $50.00 each. I have to beg and borrow props and use what I can find locally. None of these shops are very fashion forward but the people are pleasant to work with and give me a good deal of creative space. Here are the photos:
I have been designing windows here in town and believe I mentioned we are giving a workshop on window design for all the local merchants. We are partnering with local artists to design the shop windows and create a shopping experience unique to our area of Northern, CA.
I am getting some interest from local artists who would like to do windows. I would welcome the diversity and it gives them an opportunity to exercise their creativity composing pictures in three dimensions.
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