7 Brochure Rules for Marketing and Design Tips and Techniques

By on June 12, 2012 — Updated on December 18, 2013

Written by Kaye Z. Marks

Printing brochures for a marketing campaign is not as simple as you think. To be truly effective with it, you have to follow seven important brochure rules in marketing.

These rules will serve as your guide and provide you some design techniques to better engage readers and attain marketing goals. Your marketing brochures are not just artistic printouts, they have been printed for a specific business goal and that is marketing.

That is why it is important to follow these rules so that you can keep to your goals in business marketing. For your reference, here are the seven brochure rules for marketing.

1. Talk with your text and your pictures.

Brochures are both visual and “textual” in a way. For the proper use of this medium for marketing, you have to mix and match your text and images effectively. You must talk through them by having a concisely written text that is straight to the point, which is supported by equally easy to understand full color pictures.

Never create materials that are just full of text or full of pictures, since both will lack crucial elements that make a brochure effective. Full text brochures are just boring, while brochures with predominantly picture content will lack specific details important to readers.

So make sure you get a nice balance of the two so that people will not be bored and have the information that they want easily.

2. Sell something that is uniquely yours.

Now, in terms of your content, it is important to have the proper tone for marketing. For brochures this means trying to sell something, that is uniquely yours. Be it important information, a certain product or a tourist destination, you must tell your readers why what you are offering is unique.

They must realize that your brochure message is different so that it can be easily remembered when the proper time comes.

So find your unique selling point and tell that to your readers through your content.

3. Keep the words simple and inclusive.

For the words of the brochure, it is crucial that you always keep things simple and inclusive. You have to lessen the technical jargon and the slang words when possible so that more people will understand your brochure better. This should maximize your impact as you get your message across to the most number of people as possible.

4. Use good text sizes.

For proper marketing purposes, your font size should always be larger than the usual. Book font sizes will not usually be enough. 14pt to 18pt font sizes are more or less good, while your headers can go up to 24pt if you like. By using larger font sizes like this, people should have an easier time reading your text, maximizing the potential of the brochure.

5. Divide your brochures into easy sections.

Also, to make things easier for the reader and to deliver the marketing message faster, it is a good idea to divide your brochures into different sections.

Using subheadings as dividers, people will have an easier time finding the information you need by this kind of partitioning. By reading the sub headers, they can immediately switch to the brochure area that they want to read. This makes the brochure better and easier to deal with.

6. Impress with quality.

It is also important to print your brochures in high quality. Expensive looking prints will always impress people and encourage them to read it. In addition, most people will not want to throw away expensive looking brochures since their paper and color qualities are great.

7. Display who and what you are clearly.

Finally, for an effective marketing brochure, you have to reserve a section in a design dedicated for the maker of the brochure and of course, that is you. This gives the people a chance to know your contact information as well as procedures on how to avail of the things you are marketing.

Make this section easy to understand so that people will not have trouble contacting you for help or for orders and reservations.

These are the seven important rules for brochure marketing that you should apply to your marketing.

_______ __ _

Kaye Z. Marks is an avid writer and follower of the developments in printing brochures or brochure printing industry. 

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  1. metalpig design

    June 14, 2012 at 2:11 am

    From now on.. on every brochure and flyer that I have an opportunity to design, I’ll gladly adopt this 7 Brochure rules for marketing and design tips and techniques… 🙂

    Thanks for the above tips! ^_^
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  2. tatess

    June 14, 2012 at 3:30 pm

    all the tips are true especially photos.Photo’s really do wonders on any brochure, costumer will be forced to see the brochure because of this.
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    • RonLeyba

      July 1, 2012 at 1:51 am

      Pictures speaks a thousand words. This is true if the photos being used are great and one of a kind. Not all photos are created equal, some photos are just really extraordinary and is suitable for business exposures such as brochures and leaflets.
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  3. carmel

    June 21, 2012 at 5:56 am

    Businesses also need to hire good copywriters and editors for their brochures and ad materials. I’ve seen some attractive brochures with professionally done photos but the text and words are not edited; some even laced with unnecessary typos. Tsk…
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  4. RonLeyba

    July 1, 2012 at 1:49 am

    Great tips! Also, having a call to action at your brochure work wonders. Call to action like “Visit out website [website url here] for more information” or “Call Us At [phone number here] For More Info” can help a lot in terms of business exposures.
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  5. Paul

    October 17, 2012 at 8:13 pm

    All the tips are great especially Impress with quality. and you now a days A brochure and business cards Printing is a superb way to advertise a new brand or an upcoming events. It is an effective and cheap way to get the attention of many people in a short period of time.

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  6. Printing

    December 6, 2012 at 4:12 pm

    All the rules & tips are awesome. i think a beautiful brochure needs to superb design & printing..

    Thanks for sharing above tips & rules 🙂

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  7. Eric Miller

    May 21, 2015 at 4:30 am

    I think more than just trying to put a ton of information down on a brochure, like the above points say, having it be simple, with minimum text, but striking photos or design will set a good brochure apart from an average one. A brochure is just supposed to get the attention of the viewer, and the more unique it is, the better.

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