What is Print Design and Its Different Types
Print design is a graphic design—creative process of producing a visual communication and presentation that is performed in order to convey a specific message or messages to a targeted audience–purposely made for printing.
The most common types print design finish products are brochure, outdoor banner, vinyl wrap, business card, flyers, product labels and packaging.
Printing on the other hand is a process of producing a hard copy of the graphic design and other documents. It is typically done with ink and paper using a printer.
It has been rumored that printed materials may lost its importance in the world of marketing in the coming years because of the fast moving digital technology but perhaps it would take decades and centuries to make it happen.
Types of Promotional Print Design Products
Banner – A long strip of cloth bearing a slogan or design, hung in a public place for promotional purposes. This is often produced commercially on a tarpaulin.
The industry has developed from the traditional hand-painted banners to banners printed within large, ultra-wide format inkjet printers on various vinyl and fabric materials using different types of inks.
Blister Card – a card behind a blister pack is a term for several types of pre-formed plastic packaging used for small consumer goods, foods, and for pharmaceuticals. Blister cards are a functional and attractive way to display products – it’s no wonder they’re the industry standard. Print design elements on a blister card should not be covered by the product.
Brochure – is a print design in a form of a small book or magazine containing pictures and information about a product or service. Publication consisting of one folded page, or several pages stitched together but not bound. Used mainly for advertising purposes.
Business Card – A small card printed with one’s name, professional occupation, company position, business address, and other information. A good business card should convey the overall image of your business but it is not always easy, considering the card commonly measures just 2 by 3 inches.
Some businesses and professional produces business cards with unique shapes to stand out from the competition but more often, this idea is not advisable if you want your card to easily fit on your audience wallet or business card holder.
Flyers or Flier – (also called a circular, handbill or leaflet pamphlet) is an advertisement usually printed on a page or in a leaflet intended for wide distribution and typically posted or distributed in a public places.
Gift Voucher – A small printed piece of paper that entitles the holder to a discount or that may be exchanged for goods or services. A voucher is a bond which is worth a certain monetary value and which may be spent only for specific reasons or on specific goods.
Label & Packaging – is used by marketers to encourage potential buyers to purchase the product. Marketing communications and graphic design are applied to the surface of the package, may it on the box or on the container of the product itself.
A label in particular is a piece of paper or other material affixed to a container or article, on which is printed a legend, information concerning the product, addresses, etc. or the label print design may also be printed directly on the container or article.
Pre-printed Receipt Roll – is a roll of thermal paper that is pre-printed at the back portion with important information or an advertisement use for receipt printing. Recent innovations allow multi-colored thermal printing technology and the ability to print double-sided receipts using receipt rolls.
Poster – is a large printed picture, notice, or advertisement displayed in a public place in a vertical position. Typically posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative..
Shopping Bag – is a bag with handles made of plastic, strong paper or non-woven fabric that is used to transport goods after shopping. They can be single-use or designed as reusable shopping bags.
Vinyl wrap – is a form of advertising in which a vehicle or a building is of completely or partially covering covered or wrapped using large vinyl sheets as decals, thus turning them into a billboard. The wrap can be removed with relative ease, making it much less expensive to change from one advertisement to another.
Other types of print design are done for the following uses:
Packaging photo by mohamed.shaaz