Double A Paper Product Display with Over-sized Props

By on August 31, 2012 – Updated on September 7, 2013

‘Over-sized’ sounds negative in some cases but not for product display.  It is one of those ways which attract shoppers — unusual size, goes beyond normal.

Recently, some branches of Hua Ho Department Store in Brunei created a product display of Double A paper with over-sized decorative props with an aim of providing awareness, aside from increasing the sales, to its shoppers about the social and environmental benefits of using the product. This is in participation to the merchandise display contest that was organized by the supplier of Double A in Brunei.

Double A is a brand name and company of a superior quality short fiber large paper sheets, premium copier paper, printer paper and stationery products from Thailand.

According to Double A, there are three major benefits of using Double A paper as stipulated at back potion of its product packaging.

1. Save Natural Fores and Combat Global Warming.

Double A Paper-tree from Khan-na absorbs carbon dioxide, reducing green house gas emissions. This sustainable and environmentally friendly source of wood is used to produce premium quality Double A paper.

Khan-na the farmer’s unused land between rice paddies.

2. Generate and Use Biomas Energy.

Barks and wood waste are used to generate biomas electricity which  is unused to produce every sheet of Double A paper. Excess electricity generated is channeled back to the power grid for the betterment of the local communities.

3. Support Local Communities.

Local rural farming communities grow Double A Paper-tree from Khan-na. This generates additional income up to 8% per community.

On its website in Malaysia, the unique and remarkable qualities of Double A Paper that are being stressed are (1) good runnability, (2) printing sharpness, (3) bright appearance, (4) excellent smoothness, (5) prolongs copier performance, (6) two-sided use and (7) longer storage period for documents.

Here are the product display at Hua Ho Department Store Brunei.

 Double A Paper Product Display at Hua Ho Department Store Tangjung Bunut by Alejandro Cornita, Jr. And Ronald Camates.

 Double A Paper Product Display at Hua Ho Department Store Manggis by Jemar Ramos and Lemuel Apa.

Double A Paper Product Display at Hua Ho Department Store Manggis by Jyppe A. Quidores and Dong Salvar.



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About Jyppe A. Quidores

A graphic designer and visual merchandising specialist. He provides visual communication solutions for retailers.

23 Comments

  1. Angie Vianzon

    September 1, 2012 at 1:40 am

    Over-sized displays really do attract a lot of attention. Will check Double A, thank you for sharing :)
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  2. Archie de Lara

    September 1, 2012 at 10:14 am

    Are these Double A paper made from recycled papers? I hope so… but their display is attractive.

    • Jyppe A. Quidores

      September 1, 2012 at 5:21 pm

      Archie, as far as I know, Double A Paper is a premium paper and is made from fast-growing farmed trees that are planted in the farmer’s unused land between rice paddies or what we “pilapil” in Filipino, so for sure, the products are not made from recycled papers.

      By the way, I am not compensated on this post to promote Double A. ^_^
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  3. ventocoseuss

    September 1, 2012 at 10:51 am

    I usually see Double A papers in photocopy shops and offices. The paper looks nice and the substance is really nice for copying and printing!
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  4. tatess

    September 1, 2012 at 11:13 am

    I like the product.I paper are clear and smooth.And the price is just right.
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  5. chrisair

    September 1, 2012 at 11:54 am

    we used that product before on our company in HRD PTE LTD in size A3 for house plan
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  6. Maricel

    September 1, 2012 at 12:14 pm

    I usually buy bond paper by the ream. I’ll check this one next time I go to the bookstore.
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  7. Franc Ramon

    September 1, 2012 at 12:23 pm

    I give them a double AA for their effort in saving the environment.
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  8. #TownExplorer | @edmaration

    September 1, 2012 at 2:10 pm

    The advocacy of Double A is noble! Long live for that as they envision to also give nature a longer life :)
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  9. papaleng

    September 1, 2012 at 3:27 pm

    I’ve seen this product used in one of the establishment I have visited. Seems a great product and yes the company’s eco-friendly ideas did merits dividends.
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  10. Pal Raine

    September 1, 2012 at 6:24 pm

    I have to look for this here in Davao, if they have already DOUBLE A product. Nice to hear this. Good for my business on my netcafe shop.

  11. Adeline Yuboco

    September 1, 2012 at 7:34 pm

    I love the set up. If that doesn’t get anyone’s attention, I don’t know what will. I just hope that we have products like that here too.
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  12. mamasmusing.com

    September 2, 2012 at 4:03 am

    @Archie de Lara — I was just thinking the same..disregard what the company is stating I’m not quite sure if its helping the environment at all..and yes display is quite and eye catcher…
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  13. pinoychocophile

    September 2, 2012 at 5:48 am

    I wonder if we have such kind of tree here in the Philippines. It is an alternative to cutting those big trees in making paper..
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  14. Chef Jasper

    September 2, 2012 at 6:36 am

    Hurray to the thought of saving the environment. More green companies and products please.
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  15. ana karen

    September 2, 2012 at 5:42 pm

    we use this brand here in our office in dubai. it’s good to here they have these ’causes’ to lessen the environmental harm. because i cannot help it as much as i want to minimize using paper, i am very dependent on printouts…
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  16. marri

    September 2, 2012 at 8:24 pm

    It’s good to hear that manufacturers have this mission to GO GREEN.
    Not only they generate revenue from their products but they also promote
    awareness in saving our planet.
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  17. Jhovy

    September 2, 2012 at 11:18 pm

    The store that I can usually see with their amazing product display is Gaisano. I am like you have an eye with such stuff, they’re so catchy kasi.
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  18. Ted Claudio

    September 3, 2012 at 5:13 am

    Double A is a very good paper brand and have used it before. Nice large displays they have in Brunei

  19. Orly Ballesteros

    September 3, 2012 at 2:37 pm

    I use double A and yes they are good!

  20. lovemindanao

    September 3, 2012 at 4:43 pm

    good thing that this paper product is environment friendly …. thanks for the post ..
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  21. RonLeyba

    September 3, 2012 at 5:34 pm

    I love the product display. I think that large sized props is actually one of the highlight of their brand.
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