How to Influence Choosing (Not Shopping) Behavior

By on November 16, 2012 – Updated on February 22, 2013

Trend Source blog posts about Choosing vs. Shopping which stresses the importance of influencing the “choosing behavior” of the people who are coming in your store.

According to the post,  stores can facilitate this transfer of knowledge using five simple strategies:

  1. Provide customers with product samples or “freebies”.
  2. Display a store poster or website banner that shows customers the best seller, a new product offering, or something unique about a product.
  3. Provide staff favorites and recommendations.
  4. Include product reviews.
  5. Offer suggestions when faced with complex or numerous choices.

For detail story, read:

Choosing vs. Shopping 

 

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About Jyppe A. Quidores

A graphic designer and visual merchandising specialist. He provides visual communication solutions for retailers.

One Comment

  1. Canadian Budget Binder

    November 16, 2012 at 10:42 am

    Great post. It’s true that our behaviours can easily be influenced by the marketing of the shop in the ways that are described. I’ve seen the staff picks, samples and freebies and product reviews. I just wanted also to say thanks for sharing my post here on your site. Mr.CBB
    I invite you to read: My Best Financial TipMy Profile

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