Promote Your Business Using Infographics

By on June 8, 2013 — Updated on February 9, 2016

 There’s got to be a better way of relaying facts than this (image above).

Why use an infographic?  Well, infographics are a great way to grab your reader’s attention visually. Instead of using intimidating blocks of text, you can use attractive, informative graphs and pictures—making your information more appealing and accessible. They’re a great way of drawing your audience in. Infographics are your best friend when it comes to promoting your business—so how do you use them for maximum effectiveness?

Streamline

One of the advantages of infographics is that it allows your readers to grasp your information more quickly—after all, a picture is worth a thousand words. With that in mind, you want your infographic to be as streamlined as possible—you want to keep your readers’ focus.

Think about what layouts will best serve what you’re trying to say—is it a bar graph? Is it a kicky Venn diagram? For example, say you’re the ASPCA doing a public service announcement about the number of unwanted pets that are euthanized each year—a visual representation (like a dog or cat) accompanying the statistics is probably going to be more effective than an esoteric, hard-to-follow graph.

 Structure

Having a concrete layout will help you with your streamlining process. Keep in mind that you want your information to be as accessible as possible, therefore, you’re going to want to have a clean, logical structure.

As Forbes recommends in “Today In Horrible Infographics: 5 Keys to Creating Successful Infographics,” having some kind of plot is integral to creating a successful infographic. Finding a narrative for the information you want to relay will help make it as easy to digest as possible. Adding a story to your infographic will also help retain your readers—once you’ve captured their attention, you want them to keep reading until the end.

 Add Interest

You want your infographic to immediately grab the eyes of your readers.  Be creative—a plain bar graph or pie chart might look just as intimidating as a large block of text. The point of a good infographic is to make your information fun– use color, amusing graphics and a clean layout to make your infographic appealing to your audiences. Make things eye-catching! For a successful infographic, you’ll want a good graphic designer on your team.

Tongue-in-cheek and appealing graphics always help. For example, the charming (and slightly animated—the characters blink) artwork on a particular Wes Anderson infographic catches your eye almost immediately.

Think about the personality of the information that you want to present, and try to reflect that personality as you design your infographic. Modern? Try using less color and sans-serif typefaces. Quirky? Use speech bubbles and have accompanying characters. Just think of it as putting your best foot forward.

So, once you’ve got your kicky new infographic all planned out (and a savvy graphic designer at your side), get out there and start graphic-izing your information!

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 Marcela De Vivo is a freelance writer from Southern California and founder of Gryffin Media. Her writing covers several different industries, including technology, health and marketing. When designing infographics, she makes sure that they are informative as well as appealing.

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