The VC-square, Tool to Making Effective Visual Aid

By on July 2, 2013 — Updated on May 6, 2014

In my hometown, local farmers have to bring their crops into the public market to sell or trade them every Tuesday morning. These people come from different communities and municipalities nearby. Some of them bring their goods into the market by jeepney, others are by carriage pulled by animals like carabao, cow or horse, and others come carrying their goods by hand. When they reach the public market, the quality of the crops is affected by the type of transportation they use.

The watermelon, tomatoes and similar crops have cracks, leafy vegetable are withered and dried grains are wet plus other transportation-related problems.  Because of these problems, the crops were sold cheaper.

As time passed by, the farmers have discovered ways on how to transport the crops to the public without much damage. They had packed the crops with thick banana leaves and inner layer of banana trunk, which serves as coolant and shock absorber.

Similarly, the type of visual aid you are using affects the message that you deliver though visual communication. You need an effective conveyance to have effective visual communication, and that is the purpose of the VC-square.


The VC-square is a tool to making effective visual aid as conveyance of idea and information. It is divided into two, the primary elements (space, point, line, shape, and form) and the secondary elements (color, measure, direction, and texture). On the next post, we will discuss each of these elements, and let use find out how they make up an effective visual aid.

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